As a group, we had put together a one minute movie... Slip ups can be Step ups... the basic plot is... a girl gets ready for her days work, and nothing goes well, there are numerous slip ups during her morning process of getting ready... her make up runs, her stocking rips, her hair gets messy, etc... and in the end, a guy rides past and winks at her, approving her accidental new 'grunge' style... therefore all her morning slip ups became a fashion step up....
We had to design a dvd cover, a dvd case, and a viral campaign, which will promote our 1min movie. I took the anti design route, and didnt want to make it an obvious design, instead, i wanted to take random images that were in the movie and base the design on those, so the viewer would be curious as to what the movie is really about... i used the knife and the grape fruit which feature in the movie, and with that and the title "slip ups can be step ups", there is not obvious relevance, making the audience curious, thus want to watch the movie....
DVD COVER FRONT
DVD COVER INSIDE (Grapefruit is the DVD)
Viral Campaign
POSTCARDS
Posters
Posters on street poles
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